Germany has endless energy - the idea
The majority of German people are in favour of renewable energies. However, sympathy alone is not sufficient to expedite the expansion of environmentally friendly energies to the amount necessary to achieve the targets for climate change. Many practical steps for more security of supply and climate protection still fail because of individual prejudices, political disputes or quite simply because of gaps in knowledge. The campaign attempts to remove such deficits and strengthen trust in renewable energies. The Renewable Energies Agency is Germany's main institution that offers comprehensive multi-media information as well as strategic agenda setting. The latter includes the establishment of relevant topics in the public domain through the nationwide "Germany has endless energy" campaign.
Our core arguments are the most important advantages of renewable energy:
• Guarantor of a secure power supply,
• Growth miracle of the economy,
• Driver of employment,
• Innovation machine,
• Export leader,
• Guardian of natural resources,
• Solution for climate protection,
• Means to permanently cut the total costs of power supply.
The Agency for Renewable Energy represents all renewable energy sources equally. Wind and water power, solar and geothermal energy as well as bioenergy are strongest when they work together. No other non-governmental establishment in Germany does such comprehensive PR work for renewable energies.
Our work is mainly focused on professional PR. Our editing and news service is aimed at journalists; we produce printable and broadcastable material and make an extensive offer of information available on the internet. Our information service researches facts and figures about renewable energy and supplies it to media, politics, industry and associations.
Our trademarks are the infinity loop symbol and the "Germany has endless energy" slogan. The slogan and logo symbolise the inexhaustibility and diversity of renewable energy sources.
